Naturalista Jen


Heyyy, I’m Jen and I’m a wife, mommy to four little people, and a fairly new entrepreneur. I’m originally from Chicago but moved to Atlanta  four years ago. My natural hair journey started June 3, 2009 with a drastic, and random, BIG chop! At the time, there wasn’t a ton of information on caring for my “hair type” or natural products that catered to natural hair in general.


You had your heavy hitters like Carol’s Daughter, Shea Moisture, Miss Jessie’s and a few others, but there weren’t as many as there are today. So naturally, I went back to what I knew. About a year or so after my BC, I decided that I wanted a texturizer to “loosen my curls” and make my hair “more manageable 🙄. I didn’t have any guidance on how to care for my hair. I didn’t even know where to start looking for the information.

I had gotten my hair pressed (hot combed) once before getting the texturizer and it completely damaged my curl pattern, so I figured, why not? HUGE mistake! My curl pattern became more damaged. Yeah, it was easier to take care of, but it was a hot mess that left stringy pieces all over my head. In 2012 I decided to start transitioning back to natural.


I have been natural roughly nine years. I big chopped in 2009, texturized about a year or so later, started transitioning back to natural Sept. 2012, and finally became completely natural again in April of 2014.

I returned natural because I assumed it would be cheaper than going to a salon every two weeks. At first, it was fairly inexpensive. Then I did tons of research and found a more and more products that worked. I eventually became a PJ (product junkie) and had more hair products on my shelves than I knew what to do with. That’s when it became expensive lol. In the end, it was still less expensive than getting a relaxer/texturizer and being in the salon every two weeks  FAITHFULLY. I legit had a standing appointment lol.


My advice to someone who is thinking about returning to their natural is, it’s a looooooong and stressful journey to finding what’s right for you and your hair. First and foremost, do your research! Don’t take what anyone, who has “hair like yours”, says as the end all be all. What works for them, may or may not work for you. Find out your hair’s porosity (the ability to absorb and retain moisture) early on and it will save you TONS of money and time. Porosity is everything and the test is super simple! If you can get a grasp on what your hair likes, without breaking the bank, you’re winning! Get a regimen and STICK TO IT!

Learn more about hair porosity and how to do a porosity test- All About Porosity


Currently I’m in love with Obia Naturals CocoShea Shampoo Bar, ApHogee’s Curlific leave in, Inahsi Naturals Aloe-Hibiscus leave in, TGIN’s Honey Miracle Hair Mask, Obia Naturals Babassu Deep Conditioner, and CaJoSe Natural’s Brahmi-Amla & Hibiscus Hair Butter Soufflé.

My go to hairstyles would have to be twists for twist outs, mini twist, flat twists and puffs. I’ve become somewhat of a “lazy natural” lol, so I don’t do as much experimenting as I used to.

Jen7I am the owner of CaJoSe Natural and we are a naturally based hair and skin care company. We’ve been in existence for a few years and recently launched our website. Currently we offer four different butters in five different scents. One of our butters is a body butter that comes in lightly scented and naturally scented. It helps keep dry, cracked, and patchy skin super moisturized. The other three butters are hair butters that have been formulated based on your hair’s porosity.

Like our Facebook page,

IG: @cajose.natural and visit our website for more information about CaJoSe Natural (Pronounced Cuh-Joe-Say).










Kickstart your natural hair journey by purchasing this ebook today!


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